Which kinds of online payment system business should use.
To the kind of online buying through website, Paypal is a great way to accept online payments, because it's free, its stability and it brings many advantages for customers to save a lot of them. In reality, millions of customer have Paypal account, so it's more convenient to choose Paypal as your online payment system..
Paypal belongs to Ebay business, each Ebay member must have Paypal account to control and allow to pay directly from bank account or credit card. Many businesses use it to pay the salary for their employees or some in subcontract.
Paypal has ability to return to protect the buyer in case of there are some faults on products or services. Paypal also can avoid the fraud. So, many people use Paypal as it's easy to use and understand, as well as simple steps to install. Paypal plays intermediate role between you and your credit card. You can change cash from credit card to Paypal account and use its account to buy products online.
Vice versus, if you are selling items on EBay or other sites, PayPal will be able to send the money to your bank account from their account. Having the funds move back and forth is a great option for any business that wants to accept online payments but doesn't have the financial resource to establish vendor accounts to accept credit card payments.
To create Paypal account, firstly go directly to website: www.paypal.com, signing up your Paypal account through valid email address, and all the transactions will be announced through registered email. Use Paypal, you don't need to worry about stealing your personal information, because it has great security. Beside the valid email address, you also need to provide credit card information, bank account information, social security number so that Paypal account can transfer money in and out.
After your PayPal account is up and running, you can then add PayPal as a payment option on your shopping cart. To do this you will need to acquire the Express Checkout code from PayPal, which is very easy to do as you follow the online tutorials from the PayPal site.
What also makes PayPal great is that you can send invoices from the PayPal site. This will help you to make your billing process faster and easier as you can stay on top of your accounts receivables and wait on shipping orders until your customers have made their payment.
What should do to design best business logo
Your logo are not nice, not beautiful but it has large impact on consumers, help them remember your brand name, as well as different you from others. These are important things people have logo done. And the concept of logo starts with the idea to personify a company's image.
1.Express your business:
The logo is used to reflect the fundamental nature of your business and what kind of business, products or services you are doing. When people look into your logo, they know what you do, what products or services you will offer, these can be the main characteristics of best logo design. However, pay a attention on the form, each industry normally has a particular form, or basic theme.
2. Lead to your target customers
This is an fact that many companies forget. You need to determine your target customers before hiring someone to design business logo for you. Because you want customers to understand what you express on your logo, so deciding what is their social class? Gender, educational level, demographics, their likes or dislikes are significantly important. For example, your product is wedding favor, so their target customers are couples who are preparing for their weddings. So, you cannot apply the fun theme, or black background for your logo. In addition, their average income also need to be careful, as it's main consideration to decide whether buying your product or not.
3. Choose style for your logo
Next step in creating an effective logo design for your business is to brainstorm which style is best suit for your logo: conventional or funny? When you brainstorm the logo design, write down everything that come to your mind, and then select it later.
4. Notice to your tagline
A tagline is somehow that is similar with branding slogan , with the purpose of creating a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product. Put in the logo, tagline must be designed cleverly to be associated with the logo. Normally, customers will look at the tagline first, and then see image , and tagline has most contribution to brand recognition and recall.
5. Appropriate metaphorical use:
It is a clever idea to actually incorporate a meaning in your logo design like, the color representing growth or dedication. But it is important to make sure that the logo doesn't look inflated. This is how remarkable logos are created.
6. Choose font type:
If your logo has the tagline and image above, remember to choose the font type for your tagline. Font type also expresses the logo's style. In addition, tagline's font need to be easy to read by clients.
If you have not found the logo idea yet, including image or tagline, you can choose the style which only have text, but it is played with font type. Simply take the company or product name and give a different font type. Experiment with various font formats and colors, try to use closely related colors or a mixture of low contrast high contrast to avoid horrible tick tack style clashes.
7.Stand out among your competitors:
It is essential for you to have a distinctive logo, one that is unlike your competitors and easily recognizable. But bear in mind, it should follow the general theme of the industry you are in. Having a logo design similar to your competitors will not get you distinguishable from the rest of the pack. Hence it is a nice idea to stay a class apart from your rivals.
Leadership, Motivation & Self-Improvement
Distinguish between managing vs. leading
What is managing defined? It means overseeing one or more employees in one or multi-functional departments. But managers not only oversee them, you but also need to make sure that all work and tasks assigned to employees are carried out properly.
Managers must be able to handle all problems arising in small businesses, such as coordinating human resources when someone gets sick, issues with delivery, or resolving customer feedback. For small businesses, the managers should have more skills than managers of large enterprises as they have so many duties to be concerned with.
As a manager, you must learn how to implement changes in business well for all employees so that they can stand behind, follow and support you. A manager wants to look for the different management styles that have been used and find a way to improve them. Managers must pay attention to the individual needs of their employees and look for a way to challenge them and help them think outside the box.
As a manager you need to be in charge of overseeing all the little details of the company. As a leader, you want to find a way to gain the support of your employees and have them follow you no matter where you will go. Therefore, being a leader is some quietly different with being a manager.
A manager will work most on how to control and manage employee, and help them do on the right ways, however, a leader needs to find ways to make the business head into the future in the right direction. To be a great leader, you should look outward to find best things for your employees and your business. A leader needs to learn how to look for the problems within an organization and search for ways to fix them. Thus, we can say that, a leader will have little communication with employees, and no managing responsibility, but he has significantly important role in finding ways for business development and growth, and find the solutions to get employees get excited.
How to say lay- off your employees
Layoff is a fact that businesses have already thought at the time of difficult and challenging market as today, and later on, competition and pressure on job will be higher because level of laying off is more and more increasing. No business owner want to lay offemployees as they are afraid of informing employees that they no longer have a job. You should let the employees know what the current state of the business is and that you have no option but to layoff some employees in order to make it possible to retain all the others. It's important to run a meeting to announce for laying- off employees. A meeting needs to have the representatives of board of directors and the ones of other departments to give a suitable reason and help the laid off employees will feel better, and release anxiety for other employees. Here are some things you need to do to meet this purpose
Talk with employees about the current state of your business, about the difficulties that board of directors are facing, as well as current economic situation and some key figures illustrated that you have no option to choose except for laying off some employees.
You should announce in front of others that you will reduce management salaries first before making cuts to frontline worker's pay. Do not underestimate the importance of keeping your font-line workers happy. However, don't offer so great bonus to the manager or some good employees because it will create the conflicts in the way that you lay off their employees. Balancing everything in your job are better.
Eliminate all unnecessary expenses. This is easier said than done. Start to make plan to see which cost you should cut, for example the overtime payment. Try to push them complete task during the normal working time. Let them know that overtime hours are not necessary during the recession or difficult economic situation
However, you should do possible things to avoid the layoffs, for example reducing worker hours. Hold conversations with the employees you will lay off. Let them know exactly what the next steps in the process will be, what benefits may still be available to them, and what options they have for unemployment benefits. Give these employees time to gather their personal belongings and say goodbye to their colleagues
The goal with all these suggestions is to turn in a bad situation into a situation where both employee and employer can work together and understand the situation with dignity and mutual respect.
Leadership and Values for the New Economy
**Graziadio Business Report Jingle** DS: What does it mean to be the CEO of the worldwide leader in toy design, manufacturing and marketing? When you're responsible for 6 billion in annual sales, how does your success impact the world at large? How do you stay on top of today's trends and technology in corporate business practice?
DS: Hello, I'm Dave Smith, Associate Dean at Pepperdine University's Graziadio School of Business and Management. Today is November 5, 2009, and this is the Graziadio Business Report. Today, here to answer these questions and more is CEO of Mattel, Inc., Robert Eckert. Bob joined Mattel in May 2000, a 23-year veteran of Kraft, Inc. At Kraft, he served as, most recently, as president and chief executive officer. Bob received a bachelor of science degree in business administration from the University of Arizona, an MBA in marketing and finance from Northwestern University's Kellogg School. He serves on McDonald's corporate board of directors, the management advisory board at the Kellogg School at Northwestern University, and the board of visitors at UCLA's Anderson school. Bob, I want to thank you for taking the time to chat with us today. RE: Oh, it's my pleasure. It's always great to be around Pepperdine. DS: As a business leader and family man, I'd like to ask how you handle work-life balance and also how you encourage those who work for you to manage work-life balance.
RE: You know, it's a real challenge, and folks understand the challenge of how much time and energy it takes to do business well, and yet how much time and energy it takes to do family well. And I think the key is to set priorities. So there are things I'd like to do in life that I've said, "You know what? I'm just not going to do those right now. I'm going to focus on this and this." And then something falls off because I've accomplished that, and then I bring up the thing I want to do. And just by setting priorities and working on the two or three things that are most important to you, that works. So, for example, I've always worked pretty hard, a fairly long number of hours, but I don't think I've ever missed one of my kids' athletic events. That was just really important to me to go to high school basketball games or junior high volleyball games or whatever. I made it a priority, and I did it. And I think when folks don't set priorities well, they get caught up into what they didn't do, and they're not doing what they like to do. DS: You received your MBA from Kellogg School at Northwestern.