Get success in Google ad campaign through simple 5 steps
1. Writing a Compelling Advertising.
Writing a compelling ad requires a little bit of research and little bit of time on your part but once you actually get this right, you'll be able to run a very, very good campaign. First thing is you want to be able to find out what keywords people are looking at.
In order to be able to find the right keywords, you'll have to actually type in Google and what you want to do is focus on maybe at least minimum of two words because it's quite hard nowadays to be able to get say one keyword. So remember, be specific and number 2 be relevant to what you're searching for.
2. Linking relevant keywords for your campaign.
When you're writing your ad, you firstly have one of the keywords in your title and a very simple benefit that you want to give them in your ad. Remember you've only got three lines to be able to write this ad. And, in the first line you probably at least want to have a very strong heading something like Sydney Cruise. And, the second line that you want to be able to do is have a benefit such as fast delivery, quick delivery or money back. Something along those lines and on the third line, what you want to include is your website. The other thing you just want to remember too is that each ad only allows you 95 characters so try to keep that within that range.
3. Setup Google Adwords Conversion Tracking.
By installing that, that helps you keep track of how your campaigns are running. Where your highest keywords are coming from and the most relevant keywords to your site, you can know via these adwords conversion tracking. Moreover, you can minimize cost for unnecessary keyword after you see the data on the tracking, and mainly focus on right keyword.
4. The importance of Google Analytics.
It's just basically a tracking tool that allows you to see where you keep visitors are coming from. It's not the same as the campaign tracker or Adwords tracker that I've just talked about but it's actually a very, very good tool to see how many visitors are coming to your site, where they're coming from, the location of them and also how your site is performing as well, too in terms of traffic flow. And, whether or not people are actually hopping on your site, looking on your sales page and then getting converted over to purchasing your product .
5. Planning a winning strategy for your campaign.
And, it's quite simple and all you have to do is to be able to think how you're going to group these keywords together. In Google Adwords, you can setup Ad Campaigns and in these ad campaigns, you can actually group all the words together. And the most important thing is to setup a campaign that's got very close link keywords.
But essentially, what you want to do is that by separating into these different categories of campaigns, it allows you to test which ones work effectively and which ones don't work and obviously those ones that don't work take out the keywords and don't spend your money there. Well, easiest thing to do is starting say couple of campaigns or three campaigns, whatever your budget is for your marketing. And, as time progresses and you get more traffic to your site and more conversions and with all the tracking tools, you'll be able to determine which are the most effective campaigns.